Redeveloping downtown: GreenStreet grows with dynamic events and amenities
HOUSTON, TX (June 26,2014)
Downtown Houston has a re-energized, mixed-use destination for office, retail, dining and entertainment: GreenStreet, formerly known as Houston Pavilions, has undergone a dramatic 10-month transformation to its 568,294 square foot property and, in the process, created a new linear urban park in the city's premier retail and entertainment center.
"There's no questioning the boom of development and revitalization in downtown Houston, and GreenStreet is proud to play a role in downtown's continuous growth," said Jonathan Brinsden, Midway CEO.
"We've always recognized the tremendous potential a property such as GreenStreet can bring to the downtown community and being given the opportunity to mold it into a new and unique experience for visitors, in addition to knowing the impact it will have on the surrounding area, has made redevelopment of this particular project so exciting," Brinsden said.
Putting GreenStreet on the map
Over the past year, GreenStreet has added new tenants like Salata, a fast-casual new generation salad bar set to open this summer, while continuing to provide quality service to visitors with long term tenants including the House of Blues, a flagship Forever XXI, III Forks Steakhouse and Lucky Strike. All the while, renovations have enhanced the interconnectivity of the three-block development, expanded outdoor dining spaces and improved visitors' overall experience with infrastructure and signage upgrades.
GreenStreet is proud to play a role in downtown's continuous growth.
"We are pleased with the progress that has been made at GreenStreet," said Courtney Ray, Midway's marketing coordinator. "With its pedestrian-focused design, unique onsite events program, and prime proximity to major businesses and leisure destinations in the area, GreenStreet has been transformed into an exciting and fun urban retreat, perfect for any resident or visitor who's looking to escape the hustle of a busy downtown environment, or simply wanting a place to enjoy premium shopping and exciting dining and entertainment options."
The last improvement to come is The Lawn, an open green space on the block between Fannin Street and San Jacinto Street that will be activated with vibrant programming for office tenants, downtown residents and day visitors alike. First up on the calendar is the July 4 Concert Series, which features a culturally dynamic line-up of musicians on Thursday, July 3 through Saturday, July 5 from 5 to 8 p.m. — think Mark Towns Flamenco Jazz, classic rock/country tunes from Tommy Rogers Band and The Revelators performing funk/R&B/soul.
Looking for a free and effective way to get your body in gear for swimsuit season? GreenStreet Bootcamp kicks off on July 9 from 6:30 to 7 a.m. and meets every Wednesday morning throughout the month. Classes are open to all skill levels; no equipment is required
GreenStreet also introduces two recurring programs in July. Live music will be offered on The Lawn every Thursday from 5 to 8 p.m., and Games on the Green — featuring free field games, live music, extended happy hour at McCormick & Schmick's and more on the third Thursday of each month — kicks off on Thursday, July 17, from 5 to 8 p.m. Keep an eye on the Event Calendar for more upcoming events and activities.
More to come
Just as the ground-level improvements are coming to a close, GreenStreet is moving upward — and into the luxury hotel business.
"As renovations to the property near completion, our teams are also excited to begin the next phase to GreenStreet's transformation, which is the addition of a 225-room luxury brand hotel, Hotel Alessandra, slated to be complete by late fall 2016," said Stephen J. "Jamie" Bryant, Midway Executive Vice President. "As the lead developer of this project, our task is to realize our visitor's experience and deliver a unique, urban oasis that brings luxury in downtown to new heights."
Midway has partnered with Valencia Group for Hotel Alessandra, which answers a growing need for hotel accommodations in downtown Houston near the George R. Brown Convention Center, the Toyota Center and Discovery Green. The hotel's design will be contemporary and impactful, with sweeping views of the city and lavish indoor-outdoor spaces.