Local Yarn Bombers Make their Mark on GreenStreet as Construction Kicks Off

HOUSTON, TEXAS (August 27, 2013) – The international yarn bombing craze is about to hit downtown Houston! Local yarn bombing group Urban Yarnage is set to weave their own unique urban knitting medium into the fabric of GreenStreet as the center celebrates the start of construction to transform the 568,294 square-foot property into a premier downtown dining and entertainment destination.

Come see knitters at work from Tuesday, September 10 – Thursday, September 12 as they cover over 100 stalks of iconic bamboo (perched in the outdoor corridor between Mia Bella Trattoria and House of Blues) in an artistic fashion. This isn’t the first time GreenStreet received a little TLC from artists. Earlier this year, local graffiti artists added vibrant murals within the interior walkways of the property. As the three-block mixed-use center continues its metamorphosis into one of the most unique downtown destinations, GreenStreet visitors can continue to expect even more visually- appealing changes and unique interactive events “weaving” its way onsite in the months to come. 

When the last string of yarn is attached, GreenStreet invites all to return back onto the property on Thursday, September 12 from 5 p.m. – 8 p.m. for a commemorative unveiling party highlighting the finished work of these artists. Adding to the celebration will be a special musical performance from DJ Grooves and his eclectic mix of classic and contemporary hits.  The Yarn Bomb reveal event is free and open to the public. No reservation is required and cameras of all types are welcomed. During the event, attendees also are encouraged to stroll through GreenStreet’s other two blocks to view first-hand the changes happening onsite.

“Urban Yarnage is thrilled to create a yarn bombing installation on the iconic bamboo at GreenStreet as they embark on their construction journey,” says founder of Urban Yarnage Mary Goldsby. “Our passionate knitting group is always looking for opportunities to contribute projects to Houston-area public spaces, and is excited to share our unique art form with the downtown area,” she adds.

While yarn bombing – also known as “urban knitting” or “guerilla knitting” – originated as a subversive underground form of street art, the temporary installations have evolved to become popular worldwide.

“We look forward to partnering with Urban Yarnage to bring this unique and popular art form to the downtown area,” says Courtney Ray of Midway, the developers behind GreenStreet. “The yarn bombing installation symbolizes and celebrates the many exciting changes taking place at GreenStreet, while enhancing the sensory experience of our GreenStreet visitors,” she adds.

The class-A mixed-use development recently embarked on an exciting transformation estimated to take between six to nine months. Changes include the removal of existing implements in the interior corridor and the creation of a new linear urban park within the center’s three-blocks, among other improvements.  Tenants and retailers onsite will remain open during construction.

For more information on events and special offerings at GreenStreet, visit www.greenstreetdowntown.com or contact Alexa Porter at alexa@elmorepr.com or 713-524-0661.

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About GreenStreet
GreenStreet (formerly known as Houston Pavilions) is currently in the midst of an exciting revitalization. Conveniently located, with easy access to Discovery Green and its neighboring attractions, the mixed-use 570,000 square foot property is located in the heart of downtown Houston and features three-city blocks of premier shopping, dining and entertainment destinations. Current tenants include III Forks, McCormick & Schmick’s, Forever 21, House of Blues and Lucky Strike. GreenStreet’s Class-A office space also houses NRG’s regional headquarters, one of the nation’s largest energy providers, as well as Comcast SportsNet Houston, television home of the Houston Astros, Houston Rockets and Houston Dynamo. Midway, in conjunction with Canyon-Johnson Urban Funds, is redeveloping GreenStreet to include the addition of several new tenants, the creation of an urban linear park with dynamic green space for guests to enjoy, and monthly onsite event programming.  For more information about GreenStreet please visit greenstreetdowntown.com.