Local Fashion Trucks Find a Home at GreenStreet in Downtown Houston

HOUSTON, TEXAS (April 3, 2014) – Whether you’re shopping for a last-minute gift or just needing a great pair of shoes for a night out on the town, GreenStreet has you covered literally from head to toe! In addition to offering some of the latest fashion finds from national retailers such as Forever XXI and BCBGMAXAZRIA, the downtown shopping and entertainment destination will now feature a variety of custom and specialty fashion items from mobile style mavens Basiques, Shoe Bar and Park Boutique. The fashion trucks will be parked onsite along the front entrance of ForeverXXI, just off of Main between Dallas and Polk, beginning on Wednesday, April 9 from 11 a.m.–2 p.m. Afterwards, GreenStreet will feature a different boutique on wheels every day, Wednesday through Friday.

“GreenStreet is always looking to elevate the experience of our visitors and shoppers,” says GreenStreet marketing coordinator Courtney Ray. “The addition of these fashion trucks is a great complement to what we currently offer and we encourage everyone to stop by on their lunch break and enjoy a fun and unique shopping experience in downtown.”

The fun begins on Wednesdays with Basiques, a timeless clothing collection based on the simplicity of French fashion. After eight years as a brick-and-mortar establishment in Uptown Park, Basiques has transitioned to a mobile fitting room to give patrons a more personal experience. With sizes ranging from petite to size 16, fashionistas will be drawn to the truck’s wide selection of chic and elegant wardrobe staples! Catch Basiques every Wednesday from 11 a.m. – 2 p.m.

Adding to the fashion mix will be Shoe Bar – a heels-on-wheels fashion concept touting an impressive array of the finest footwear. Collections include pieces from Kristin Cavallari Chinese Laundry, BCBGeneration, and Monserat de Lucca, just to name a few! No wardrobe is ever complete without the perfect pair of shoes, so be sure to trot into Shoe Bar every Thursday from 11 a.m. – 2 p.m.

If your fashion mission is to find a great runway piece that doesn’t break the bank, come visit Park Boutique – a mobile store on wheels featuring affordable runway fashions. With everything from a classic pump to an Art Deco-inspired dress, there’s not much this fashion retailer won’t have! Grab your girlfriends and come indulge your style cravings every Friday, from 11 a.m. 2 p.m. 

For more information on events and happenings at GreenStreet, visit greenstreetdowntown.com or contact Jennie Bui-McCoyr at jennie@elmorepr.com or 713-524-0661. To learn more about Midway and its other mixed-use properties in the greater Houston area (CITYCENTRE and/or Kings Harbor), visit midwaycompanies.com.

###

About GreenStreet

GreenStreet (formerly known as Houston Pavilions) is currently in the midst of an exciting revitalization. Conveniently located, with easy access to Discovery Green and its neighboring attractions, the mixed-use 570,000 square foot property is located in the heart of downtown Houston and features three-city blocks of premier shopping, dining and entertainment destinations. Current tenants include III Forks, McCormick & Schmick’s, Forever 21, House of Blues,

Lucky Strike and BCBGMAXAZRIA. GreenStreet’s Class-A office space also houses NRG’s regional headquarters, one of the nation’s largest energy providers, as well as Comcast SportsNet Houston, television home of the Houston Astros, Houston Rockets and Houston Dynamo. Midway, in conjunction with Canyon-Johnson Urban Funds, is redeveloping GreenStreet to include the addition of several new tenants, the creation of an urban linear park with dynamic green space for guests to enjoy, and monthly onsite event programming.  In partnership with Valencia Group, GreenStreet also will add a 225-room luxury hotel, Hotel Alessandra, which is slated to open in late 2016. For more information about GreenStreet please visit greenstreetdowntown.com

About Midway

Houston-based Midway is a privately owned, fully integrated real estate investment and development firm that has provided the highest level of quality, service and value to its clients and investors for more than 46 years. The Midway portfolio of projects completed and/or underway consists of approximately 36 million square feet of properties in 23 states and Northern Mexico ranging from office and industrial facilities, corporate headquarters, mixed-use centers, business and industrial parks, medical facilities, manufacturing facilities, and master-planned resort and residential communities. Since its inception in 1968, Midway has created projects of distinction, aesthetic relevance and enduring value for its investors, clients and local communities. For more information on Midway, visit midwaycompanies.com.